The head of Micetrap Distribution, a long time white power record label and distributor based in Maple Shade, New Jersey, recently urged his supporters to join the National Alliance after doing so himself. "I have never been much of a follower, but I believe that the National Alliance is a GREAT [emphasis in original] organization that consists of numerous intelligent White folks who are working together for the common goal of White Victory [sic]. I look forward to seeing you join the one organization that can make a difference." (January 2000).